By I Ajzen
Why do humans say something and do one other? Why do humans behave erratically from one state of affairs to a different? How do humans translate their ideals and emotions into activities? This completely revised and up to date version describes why and the way ideals, attitudes and character characteristics effect human behaviour. development at the strengths of the former variation, it covers fresh advancements in latest theories and information new theoretical methods to the attitude-behaviour relationships. those novel advancements supply perception into the predictability – and unpredictability – of human behaviour. The e-book examines: contemporary techniques within the review of attitudes and character the consequences for prediction of behaviour of those strategies variations among spontaneous and reasoned tactics the latest learn at the relatives among intentions and behavior whereas the e-book is written basically for college students and researchers in social, character, and organizational psychology, it additionally has wide-reaching entice scholars, researchers and execs within the fields of wellbeing and fitness and social welfare, advertising and marketing and patron behaviour.
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Extra info for Attitudes, Personality and Behavior (2nd Edition)
In a review of attitude-behavior research, Ajzen and Fishbein (1977) discovered many studies of this kind. g. Bernberg 1952; Vroom 1964); they looked at attitudes toward African Americans in relation to conformity with the judgments made by African Americans (Himelstein and Moore 1963), or in relation to willingness to have a picture taken with an African American (De Fleur and Westie 1958; Linn 1965); they used attitudes toward cheating in attempts to predict cheating behavior (Corey 1937; Freeman and Ataoev 1960), attitudes toward labor unions to predict attendance at labor union meetings (Dean 1958), attitudes toward participating as a subject in psychological research to predict actual participation (Wicker and Pomazal 1971), and so forth.
We will return to the problem of behavioral consistency and how it might be increased in Chapter 3. At this point, we must consider one additional source of evidence for inconsistency, namely, research on the relation between global measures of attitudes or personality traits and particular behaviors. Predictive validity In addition to the failure of empirical research to confirm behavioral consistency, the problem of inconsistency also arose in a different sense, namely, in the sense of predictive validity.
1963) Social attitudes and other acquired behavioral dispositions. In S. ), Psychology: A Study of a Science (Vol. 6, pp. 94–172). New York: McGraw-Hill. A thoughtful analysis of dispositional concepts, including traits and attitudes. Difficult but rewarding reading for the serious student. Edwards, A. L. (1957) Techniques of Attitude Scale Construction. New York: Appleton-Century-Crofts. A practical guide to various attitude scaling methods. Chapter 6 on the method of summated ratings (Likert scale) is of particular relevance.
Attitudes, Personality and Behavior (2nd Edition) by I Ajzen